About Us

Leonard Novelty Bakery is located in the heart of The Meadowlands in Moonachie, NJ. Our family owned and operated company has been in business for over fifty years. Jack DiPiazza, our company's founder, started the business  out of a retail store front in Passaic, NJ after immigrating to America from Sicily, Italy. Today, the business operates out of a 54,000 sq-ft facility with one-hundred employees and family members. With a focus on quality products, employee and product safety, as well as innovation, Leonard's baked goods have been enjoyed and loved by consumers across the country for decades. Our product lines consist of cookies, cakes, pastries, cannoli, and cannoli cream. We proudly keep our traditional Italian-American roots while also creating new flavors and products.